Websites, AI & Digital Help for Local Business · Washington County, WI
The online side of your business, handled by one person.
Websites, social, automation and custom software for local businesses — built around how you already work, delivered in weeks, and yours to keep.
Recent Work
What I've Built
Websites for businesses that had none, and custom systems that turn hours of manual work into seconds.
Lina's Group
Live · 6 websitesFive restaurants. Four hundred and six reviews. No website anywhere.
Search for their menu and you get seven different aggregator sites, none of them theirs, any of which can be wrong about a price or list something they stopped making years ago. They had no way to correct a single one. One restaurant's Facebook page had been sending every click to a domain that belonged to a stranger and did not load.
So: six sites — one for each restaurant and one for the group — each with its own menu as real text rather than a photograph, its own prices taken off the printed menu rather than an aggregator, and its own design drawn from that restaurant's sign and logo. Signed 25 August. All six live by 11 September.
Before starting I recorded what search engines and AI assistants said about all five. We re-run that check in October and compare.
Lina's Café, Slinger — linascafeslinger.com. All six are below.
Property Management Platform
Demo buildProperties, tenants, rent and maintenance in one place.
What replacing the spreadsheets and the monthly subscriptions looks like for a property firm — built to show the shape of the thing rather than for a client who commissioned it.
Energy Bill Analyzer
Built as a consultantBill analysis: ~1 hour → seconds.
A tool for an energy brokerage that reads a utility bill, pulls the numbers with AI, and compares them against supplier rates to surface savings instantly.
AI Phone Receptionist
New — booking pilotsAnswers every call, day or night.
An AI phone agent that answers in your own voice: takes messages, answers common questions, and texts you the details after every call.
What Clients Say
5.0 on Google
“Very smooth experience and was very professional. Thank you for the beautiful website!”
“Friendly, helpful. Good prices highly recommended”
Web Design & Build
Websites I've Built
Fast, responsive, custom-designed sites—built and shipped end to end. Every one of these is live and you can click it.
Lina's Group — six restaurant websites
Client workFive family restaurants across southeastern Wisconsin, plus a site for the group itself. None of them had a website. Each one is designed from that restaurant's own sign and logo, with the menu and prices taken off the printed menu rather than an aggregator.
Lina's Café
Visit →Home food in Slinger. Open at six, seven days a week.
The Elk
Visit →Elkhorn. A fresh sheet of specials every morning.
Jackie's Parkside
Visit →Winneconne. Homemade soup, homemade pie, broasted chicken.
Daddy Maxwell's
Visit →The Arctic Circle Diner in Williams Bay — breakfast in the igloo.
Nite Cap Inn
Visit →Palmyra. Steaks, ribs and pan-fried walleye.
Lina's Group
Visit →The umbrella site that ties all five restaurants together.
From my own ventures
Built and run the same way, for businesses of my own.
Human in the Loop Services
AI oversight and Shadow AI audits for companies deploying AI.
OffsetOur.ai
Track, offset, and report the carbon footprint of AI usage.
AI Public Interest Alliance
A watchdog and policy network for AI built in the public interest.
AI for Planet
An open catalog of AI-for-good projects, makers, and capital.
About
Think of me as a digital handyman
I grew up in Wisconsin and I have been a computer nerd for about as long as I can remember. That turned into starting businesses — several of them — which is where you learn the difference between what actually helps a small operation and what merely sounds impressive.
Now I do that for other local businesses. I specialize in website design, automation and putting AI to a specific job, but the honest description is wider than a service list: if it is digital and it is in your way, bring it to me. Sometimes that is a proper build. Sometimes it is an afternoon spent fixing the thing nobody has had time to look at. Both are worth doing, and I would rather you asked than assumed it was too small.
I also do some work in AI policy, which is mostly useful to you as a filter — I can usually tell the difference between AI that will earn its keep in your business and AI that is simply being sold to you.
Whatever it turns out to be, it gets built around how you already work, handed over with training, and it is yours to keep. No vendor lock-in and no subscription you cannot walk away from.
I also think AI should be used with intention, which is why a portion of every project funds environmental accountability work for AI's growing footprint.
Contact
Let's Talk
Tell me what you need. I'll tell you what it would take to build it.